This guide demonstrates how an organisation can maximise return on investment from Fourth Engage, ensuring good user adoption and integrating the product into the organisation’s culture.
In order to encourage usage of the app, it is important that internal champions are identified who will regularly post content to the relevant groups.
Key stakeholders within the business must understand how they can use the product to communicate effectively. The following examples show how different operational areas could use the tool.
Operations / Area Managers
The Area Manager (or Operations Manager) can use the app to communicate results, competitions or updates which affect their entire business area.
Making one post to their Area Group* ensures that every employee who works within one of those locations will receive the post in their feed, keeping all employees up to date and removing message dilution.
Operations can also use Engage to share information covering;
- New openings or refurbishments
- Customer feedback and employee recognition
- New menus
*Utilising Dynamic Group functionality within Engage, Area Groups can be quickly set up and managed.
Engage provides the HR team with a solution to reach every employee or groups of employees. This includes helping to establish and maintain a culture underpinned by the company values, ensuring that the team remains loyal to the brand which in turn will increase productivity, attract better talent and reduce recruitment costs by driving down turnover.
The HR team can utilise announcements which generate push notifications* to employees advising them of updates and changes. This can include, but is not limited to:
- Company mission statement
- Values and behaviours
- New or updated policies and processes
- New internal vacancies available
- Updates to the employee handbooks or contracts
- New or improved employee benefits
- Sending annual satisfaction surveys or more frequent pulse questions
- Sharing results and actions derived from satisfaction surveys and competitions
- General working environment updates
*When the app is installed and push notifications are enabled on the user’s device.
The payroll department can utilise Engage to send timely reminders to all employees or groups of employees when payroll cut off dates are due. This ensures that all changes to pay are submitted, and absences & holidays are recorded within Workforce Management to avoid any discrepancies or under/over-payments.
Engage can also be used to communicate to relevant team members when expense submissions are due to enable a smoother payroll closure, as well as acting as a reminder if there are any changes to the usual pay dates (e.g. Christmas).
The finance team can utilise Fourth Engage to share business results, allowing team members to see immediately how the business is performing.
With many organisations merging internal and external communication teams, the marketing department can use Engage to connect to the company’s closest customer base and employees, making ambassadors out of each and every one of them. Engage can also be used to share information on menu changes, when the company is in the news, promotions and other PR activities.
The result of this will encourage employees to respond, post content and to contribute. In turn, this will allow Fourth Engage to help foster the company’s culture.
Posts & Key Performance Indicators
For a collaboration tool to truly take hold, it must be driven into an organisation from the top. In order to elicit good user adoption, it is important that Managers and Product Champions should lead by example. To enable this, it may be relevant to set targets to help encourage behaviour.
It is important to remember that Fourth Engage should be used to replace any current communication vehicles, using a drip feed “little and often” approach. Too many posts and users will find it hard to keep up to date, too few and it becomes stagnant.
Whenever possible, content should be image or video-led to help cross any potential language or culture barriers. Posts should avoid jargon whenever possible. However, where jargon exists it may be beneficial to create a glossary of terms which can be accessed within the app to ensure all users understand exactly what it being referenced. This will prove to be an invaluable tool for new starters.
Senior teams should be interviewed and made available to the entire workforce. Where possible a video should be created which introduces the senior team.
Below are some example metrics which could be used to help drive usage:
- Exec Team members – A minimum of one post per week to various groups & regular updates on hot topics
- Area Managers, Heads of Departments – A minimum of one post per week to various groups & regular updates on hot topics
- Unit & Department Managers – A minimum of two posts per week to their division groups
Access & Content
Alongside posts, it is imperative that employees are driven to the app to access other key business information and where possible, other business-critical tools.
As more solutions are introduced into organisations, it is vital to recognise the importance for the employee to be able to access each of them simply and effortlessly. All Fourth products are accessible through Fourth Engage using Single Sign On (SSO) functionality, where the user only needs one username and password (which they manage themselves) to access Fourth solutions.
Through Fourth Engage, organisations can give employees access to other relevant business-critical solutions utilising the same SSO functionality.
Examples of potential connected products or apps are listed below:
- Recruitment products
- Training products
- Satisfaction surveys
- Flex. Benefit products
- POS apps
Ensuring that employees have access to the latest, relevant company documentation is key. Employees advise that not having easy access to company information and policies is hugely frustrating and can lead to several hours per week being wasted searching for and not finding documents.
Examples of what types of content could be shared include:
- HR Policies
- Employee benefit details
- Current vacancies
- Employee directory
Reporting & Statistics
It is important to understand how usage and interaction reacts to catalysts that are introduced into the organisation. Reporting on usage will help organisations to understand what events or posts illicit the best response and reach the widest audience.
Some key statistics to help understand the material value of an engaged workforce are listed below:
- An engaged employee is twice as productive and is responsible for up to 80% of customer satisfaction
- An engaged employee will act as a brand ambassador, talking positively about their organisation
- Employees will typically have ten times the amount of followers compared to a corporate social account
- 90% of an employee’s social audience will typically be new to the company brand
- A 12% increase in brand advocacy generates 2x increase in revenue
- Socially engaged companies are 58% more likely to attract top talent
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